2026-03-02
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国家开放大学2025年春季学期期末统一考试 商务交际英语(1)试题
试卷代号:24015
2025年7月
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I. MULTIPLE CHOICE.(10小题,每小题2分,共20分)
Choose the letter indicating the best choice to complete each sentence or answer each question.
Messages sent without words are communications.
A.verbal
B.nonverbal
C. oral
答案：B
is the process of sending and interpreting messages.
A. Feedback
B. Translation
C. Communication
答案：C
3.A is a formal report that describes a problem and recommends a solution.
A. memo
B. proposal
C.letter
答案：B
4.A(n) is an oversimplified belief about a group of people.
A.stereotype
B.prejudice
C. etiquette
答案：A
reports present information and include little analysis.
A. Formal
B. Informal
C. Informational
答案：C
6.Use when you expect your reader to respond favorably to the main idea in a report.
A.direct order
B. indirect order
C.direct-indirect order
答案：A
Proofreading is the process of the message.
A. planning
B. organizing
C. reviewing
答案：C
messages are usually organized in a direct order.
A. Negative
B. Positive
C. Neutral
答案：B
Memos consist of a_,a body, and notation(s).
A.heading
B.from line
C. to line
答案：A
After analyzing data, you may arrive at a
A.hypothesis
B.conclusion
C. recommendation
答案：B
II. TRUE/FALSE.(10小题,每小题2分,共20分)
Write a T if the statement is true. Write an F if the statement is false. Your judgment should be based on your understanding of the course book.
Cultural differences can be communication barriers.
答案：T
Instant message conversations are formal.
答案：F
All goodwill letters require supporting information.
答案：F
A formal report has three main parts: preliminary parts,body, and supplementary parts.
答案：T
In direct order,the main idea precedes its supporting information.
答案：T
Analytical reports present information without analysis.
答案：F
Reading a document aloud is an effective way to proofread.
答案：T
A multicultural society is one that is made up of people from the same culture.
答案：F
Email should not be used to send sensitive information.
答案：T
A friendship letter may or may not need supporting information.
答案：T
III. READING COMPREHENSION. (10小题,每小题2分,共20分)
Read the following two passages and answer the questions.
Passage One
The people that an organization employs are probably its greatest resource. That is why the management of personnel should be constantly reviewed and improved.
Based on the organization's general policy and strategy, surveys should be carried out to assess whether or not staff are satisfied with their jobs. Actions then should be taken to make sure that staff do have job satisfaction.
First, it is essential to recruit the right person for the job. People's skills should be classified and matched to the organization's requirements. Second, it's also important to develop people's skills by training,not just at the start of their job,but throughout their career. Training plans should be established and training should be reviewed constantly. Third, developing people through teamwork is very important. Staff should feel that they are working together and not by themselves. Last but not least, people should not necessarily stay in the same jobs throughout their career. They should be employed in the job where they are most effective. Developing their careers is important.
What is the article mainly talking about?
A.Personnel training.
B. Management of personnel.
C. Importance of human resource.
答案：B
Surveys should be carried out in accordance with
A.people's skills
B. staff's job satisfaction
C. the organization's general policy and strategy
答案：C
How many kinds of actions should be taken to meet staff's job satisfaction?
A. Three.
B. Four.
C.Five.
答案：B
According to the passage, which of the following statements is NOT true?
A. An effective work team is very important.
B. An employee should be assigned to the position that can fully exert his/her skills
C. Personnel training at the start of the job is more important than that in the later period.
答案：C
People_stay in the same jobs throughout their career.
A. shouldn't
B.needn't
C.mustn't
答案：A
Passage Two
The key to most businesses' success is customer satisfaction. There are two rules for customer satisfaction. Rule One is that the customer is always right. Rule Two is if the customer is ever wrong, reread Rule One.
The best way to satisfy your customer is to provide quality products, friendly service, accurate information and keep adding value as much as possible to your products and services. Giving your customers what they need and more than they expect will lead customers to return to you.
In order to improve your service, you need to make market surveys so as to know what your customers are thinking and demanding. Then you can take actions to satisfy your customers. In this way you will stay competitive in these changing times.
26.What is the key to business success?
A. Investment.
B. Good advertising.
C. Customer satisfaction.
答案：C
What type of information needs to be provided?
A. Simple information.
B. Accurate information.
C. Interesting information.
答案：B
How to make customers return to you?
A. Taking actions to sell more.
B. Making market surveys.
C. Providing quality products and service.
答案：C
Why do we make market surveys?
A. To lead customers to return to us.
B. To know what customers are demanding.
C. To keep customers happy and satisfied.
答案：B
What happens when you keep your clients happy?
A. Your business grows and improves.
B. Your clients go to competition.
C. Your business stays at the same level.
答案：A
IV.TRANSLATION.(4小题,每小题5分,共20分)
Translate the following sentences into Chinese.
Before writing a report, you must do some preliminary work.
答案：开始撰写报告前，必须先做一些初期工作。
Interpersonal skills can be learned, and they are among the skills most sought by employers.
答案：人际交流技巧能够通过学习获取，这种技能是雇主看中的技能之一。
Email has several advantages compared to other types of written communication.
答案：与其他类型的书面交流相比，电子邮件有几个优势。
Your coworkers, customers, and business associates come from diferent backgrounds.
答案：你的同事、顾客和商业伙伴来自于不同的背景。
V.WRITING.(2小题,每小题10分,共20分)
According to the following information, format a business envelope. (10分)
The sender:
Prof. Seven Doug, Culture and Education Department, Rain University.
32 Brightfield Road, London 3, U. K.
Fax: 63 449 5256
Tel: 25 234 624
The receiver:
Ms Rally Couch, Sales Manager of Sunshine Book Store.
77 New York Street, Manhattan, New York, U. S. A.
评分标准：格式5分，内容5分
Write a memo in a traditional format according to the following situation. (10分)
A friend of your client asks for 50 copies of cultural and educational brochures from you. Write a memo to your colleague who is responsible in this matter,enquiring about the brochures' content and price.
评分标准：格式、版面3分，内容5分（清楚、合理），拼法及其它2分
