国家开放大学2025年春季学期期末统一考试 高级商务英语阅读试题（试卷代号：11360）

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Information for the examinees

This examination consists of three sections. They are:

Section I: Words (20 points)

Section II: Reading Comprehension (64 points)

Section III: Translation (16 points)

The total marks for this examination are 100 points. Time allowed for completing this examination is 90 minutes.

Section I: Words（20分，每题2分）

Questions 1-10. Match the English words on the left with the Chinese words on the right.

1. scrutiny —— g. 详细审查

2. dashboard —— h. 仪表盘

3. provider —— f. 供应商

4. claim —— a. 索赔

5. catastrophe —— i. 大灾难

6. welfare —— d. 福利

7. currency —— j. 货币

8. pitch —— b. 推销宣传

9. flyer —— e. 传单

10. copyright —— c. 版权

Section II: Reading Comprehension（64分）

Part 1 Questions 11-17（21分，每题3分）

Read the following passage and then match the statements (11-17) to the letter (A, B, C or D).

11. Company culture is the shared values, beliefs, and characteristics of an organization. —— B

12. Nor do most company fall perfectly into a single culture. —— A

13. Company culture is important to employees because they are more likely to enjoy work when their needs and values are consistent with their employers. —— C

14. A strong organizational culture can clearly differentiate a business from its competitors. —— A

15. If an employee works for a company with a strong culture that aligns with his/her own beliefs, the employee will be more likely to work hard. —— D

16. If a company has a strong work culture, most people in the group agree on the culture. —— B

17. Talented people want to work in a culture which aligns with their expectations. —— C

Part 2 Questions 18-23（18分，每题3分）

Read the following passage and choose the best sentence (A-F) to fill each of the gaps.

18. —— F. The terms exports or imports are used frequently yet in reality the reference is only to the merchandise exports or imports.

19. —— C. This is because at an early stage of international involvemnent these operations usually take the least commitment and least risk of a firm's resources.

20. —— B. Recept of these earnings is considered a service export, whereas payment is considered a service import.

21. —— A. On a national level, such countries as Greece and Norway depend heavily on revenue collected from carrying foreign cargo on their ships.

22. —— D. Fees are payments for the performance of certain activties abroad, such services as banking, insurance, rentals (e. g. the Star Wars film), engineering, and management.

23. —— E. This move usually involves a greater international commitment than in the early stages of exporting.

Part 3 Questions 24-28（15分，每题3分）

Read the following passage and choose the best statement (A, B, C or D) for each question.

24. Which of the following statements about marketing is not true according to the passage? —— A

25. If a company wanted to change its marketing methods, it might consider all of the following factors except —— D

26. The main advantage of digital marketing is that —— C

27. The word "stalwart" might have similar meaning to —— B

28. What year do you think Generation Z starts? —— C

Part 4 Questions 29-38（10分，每题1分）

Read the following passage and fill each gap with the best word (A, B, C or D).

29. —— B. boom

30. —— A. individual

31. —— C. tend to

32. —— B. standalone

33. —— C. making

34. —— D. access

35. —— B. at

36. —— D. spoilt

37. —— A. from

38. —— B. the most

Section III: Translation（16分）

英文原文

When companies do business overseas, they come in contact with people from different cultures. These individuals often speak a different language and have their own particular custom and manners. These differences can create problems. For example, in France, business meetings begin promptly at the designated time and everyone is expected to be there. Foreign business people who are late are often left outside to cool their heels as a means of letting them know the importance of promptness. Unless one is aware of such expected behaviors he may end up insulting the people with whom he hopes to establish trade relations.

中文译文

当公司从事海外业务时，他们会与来自不同文化背景的人接触。这些人常常讲不同的语言、有自己独特的习俗和礼仪。这些差异可能会产生一些问题。比如在法国，商务会议总是在指定时间准时召开，所有人都应该到场。他们通常会让迟到的外国商人在门外久等，让这些商人们了解守时的重要性。除非人们了解这些预期行为，否则，他就可能会冒犯他想与之建立贸易关系的人。

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