国家开放大学2024年春季学期期末统一考试 商务英语阅读试题

试卷代号：24050

考试时间：2024 年 7 月

总分：100 分

考试时长：90 分钟

注意事项

1. 将你的学号、姓名及考点名称填写在试题和答题纸的规定栏内。考试结束后，把试题和答题纸放在桌上。试题和答题纸均不得带出考场。待监考人员收完试题和答题纸后方可离开考场。

2. 仔细阅读题目的说明，并按题目要求答题。所有答案必须写在答题纸的指定位置上，写在试题上的答案无效。

3. 用蓝、黑圆珠笔或钢笔（含签字笔）答题，使用铅笔答题无效。

考生须知

本次考试共分为三个部分：

- 第一部分：语法与词汇练习（40 分）

- 第二部分：阅读理解（40 分）

- 第三部分：翻译（20 分）

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Section One Grammar and Word Practice (40 points)

Part 1 Questions 1-10 (20 points)

从 A、B、C 三个选项中选出最适合完成句子的答案。（每题 2 分）

1. We tend to believe or wish that all foreigners will \\\\ the stereotypes we have of them.

A. satisfy

B. agree

C. fit

标准答案：C

2. If a company is to get the most out of its workers, it must \\\\ those workers.

A. develop

B. agree

C. put

标准答案：A

3. The new offices are \\\\ situated close to the motorway and to the local railway station.

A. conveniently

B. deeply

C. highly

标准答案：A

4. Managers must also consider the relative importance of market \\\\ before setting prices.

A. product

B. plan

C. price

标准答案：C

5. \\\\ a company may involve hiring from outside the company.

A. Having staffed

B. Staffing

C. Staff

标准答案：B

6. Technical skills \\\\ performing specialized tasks within the organization.

A. are associated with

B. differ from

C. are similar to

标准答案：A

7. \\\\ means using the Internet and a website to promote products or services.

A. On-line support

B. Web support

C. Advertising on the web

标准答案：C

8. A personal identification for access to a website or a security protected resource is called \\\\.

A. access code

B. website

C. web page

标准答案：A

9. They also want to integrate these systems \\\\ the rest of their business process.

A. with

B. and

C. for

标准答案：A

10. A firm's marketing program must be adapted to foreign markets to \\\\ differences in the business environment and target markets from nation to nation.

A. account of

B. account for

C. account on

标准答案：B

Part 2 Questions 11-20 (20 points)

从方框中选择正确的单词或短语完成下列句子。（每题 2 分）

词汇库：consist, product, depict, formulate, delegate, stockholders, reflect, acquire, buck-passing, in turn

11. Sole proprietorship, the most common business form, \\\\ of one person doing business with no legal charter.

标准答案：consist

12. These \\\\ share in the company's profits and elect a board of directors to oversee the professional managers who run the company.

标准答案：stockholders

13. Top managers set policies, \\\\ strategies, and oversee all of a firm's major decisions.

标准答案：formulate

14. Each of the plant managers reports directly to the vice president for production who, \\\\, reports to the president.

标准答案：in turn

15. Most business prepare organizational charts that \\\\ the company's structure and how employees fit into the firm's operations.

标准答案：depict

16. Many also \\\\ new skills through on-the-job training, off-the-job training and/or management development programs.

标准答案：acquire

17. He plans to \\\\ more authority to his deputies.

标准答案：delegate

18. There is great deal of \\\\ and procrastination in the government.

标准答案：buck-passing

19. Modern American business structures \\\\ a pattern of development over centuries.

标准答案：reflect

20. Marketing is concerned with getting the right \\\\ to the right place at the right time.

标准答案：product

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Section Two Reading Comprehension (40 points)

Passage 1 Questions 21-25 (20 points)

阅读以下短文，判断下列句子的正误（T = 正确，F = 错误）。（每题 4 分）

About Olympus

People talk a lot about corporate culture these days but at Olympus we really pay attention to it. We aim to offer people challenging and rewarding work in a pleasant environment. Employees dress casually on days when there is no customer contact and this helps to create a friendly atmosphere.

Developing and maintaining close partnerships with our customers is one of the keys to our success. Our customers appreciate that we offer high quality products at competitive prices and a high level of customer care.

We also work in close contact with other Olympus employees around the world. This interaction creates many opportunities to travel and to learn from other offices. We realise that our most valuable resource is our employees. This is why we strongly support the professional and personal development of our staff through workshops, classes and short courses.

Our management style is open door and staff have access to management at all levels at all times. We pride ourselves on our good communication. We hold quarterly meetings where employees can put forward any new proposals and we have regular communication meeting to inform employees about all company activities.

21. The Olympus pays attention to the corporate culture.

标准答案：T

22. The staff at Olympus must dress formally every work day.

标准答案：F

23. The Olympus offers high quality product with reasonable price.

标准答案：T

24. The Olympus has the offices around the world. Their employees have to travel and learn new things from those offices.

标准答案：T

25. Decision-making in Olympus tends to be autocratic.

标准答案：F

Passage 2 Questions 26-30 (20 points)

阅读以下短文，从 A、B、C 三个选项中选出最佳答案。（每题 4 分）

Foundations of Business

Business is the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society's needs. Four kinds of resources-material, human, financial, and informational-must be combined to start and operate a business. The three general types of businesses are manufacturers, service businesses, and marketing middlemen.

Profit is what remains after all business expenses are deducted from sales revenue. It is thus the payment that business owners receive for assuming the risks of business: primarily the risks of not receiving payment and of losing whatever has been invested in the firm. Most often, a business that is operated to satisfy its customers earns a reasonable profit.

By studying business, you can become a more informed consumer and investor and be a better employee. And with a working knowledge of business, you may decide to open your own business.

Since its beginnings in the seventeenth century, American business has been based on private ownership of property and freedom of enterprise. And from this beginning, through the Industrial Revolution of the early nineteenth century, to the phenomenal expansion of American industry in the nineteenth and early twentieth centuries, our government maintained an essentially laissez-faire attitude toward business. However, during the Great Depression of the 1930s,the federal government began to provide a number of social services to its citizens. Government's role in business has expanded continually since that time.

26. Material, human, financial, and informational are combined to be \\\\.

A. foundations of business

B. a service business

C. marketing research report

标准答案：A

27. By studying business,you can become \\\\ and investor and be a better employee.

A. more informed a consumer

B. a more informing consumers

C. a more informed consumer

标准答案：C

28. With a working knowledge of \\\\, people can open their own shop.

A. weather

B. business

C. middle class

标准答案：B

29. \\\\ has been based on private ownership of property and freedom of enterprise since the 17th century.

A. Businesses in America

B. American business

C. American government

标准答案：B

30. In the following descriptions about the phrase 'laissez-faire',which one is not correct?

A. Laissez-faire is an economic theory that opposed any government intervention in business.

B. Laissez-faire is an economic philosophy of free market capitalism.

C. Laissez-faire refers to the government control in business.

标准答案：C

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Section Three Translation (20 points)

31. 将下列短文翻译成中文。

原文：Are all companies having trouble changing? For companies who have not had to change very often,the occasional change is especially difficult but they usually muddle through. For companies more experienced with organizational change, the change process goes better. But even the companies who do change best cannot do it as well as they can run their daily businesses. Of those companies best at change, few would be willing to adopt a change standard of on target, on time, and on budget. And therein lies the problem; companies are not changing well enough to avoid negative consequences, much less use change as a competitive weapon.

标准答案（参考译文）：

所有的公司进行变革都有困难吗？对不需要经常进行变革的公司而言，偶尔的变革会格外艰难，但它们通常能勉强应付过去。对拥有更丰富组织变革经验的公司来说，变革过程会更为顺利。但即便是最擅长变革的公司，其变革工作的成效也无法与日常业务运营的水平相提并论。在这些最擅长变革的公司中，几乎没有哪家愿意将 “达标、按时、不超预算” 作为变革的标准。问题恰恰在于此：公司的变革效果还不足以避免负面后果，更不用说将变革转化为竞争优势了。

翻译评分标准

分数区间

评分标准

18-20 分

译文正确，文字通顺，语句符合汉语习惯，仅有个别小错

14-17 分

译文基本上表达出原文的意思，个别语句不符合汉语习惯，有些用词欠准确

9-13 分

译文勉强表达出原文意思，有时出现语言错误或漏译

3-8 分

译文仅表达出一小部分原文意思，用词不准确，语句不符合汉语习惯，有非常严重的语言错误

0-2 分

译文混乱不成句，只写出个别单词，或译文和原文不相关