国家开放大学2025年春季学期期末统一考试 商务英语阅读试题

试卷代号:24050

2025年7月

座位号

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Information for the examinees

This examination consists of three sections. They are:

Section One: Grammar and Word Practice (40 points)

Section Two: Reading Comprehension (40 points)

Section Three: Translation (20 points)

The total marks for this examination are 100 points. Time allowed for completing this examination is 90 minutes.

Section One Grammar and Word Practice (40 points)

Part 1 Questions1-10.(20 points)

Each of the sentences below is followed by three choices marked A,B and C. Choose the one answer that best completes the sentence. (2 points each)

1. Businesses have a role to _ in improving the lives of all their customers, employees and shareholders.

A.have  B. play  C. make

答案：B

2. We need a much stronger focus _ the needs of our customers.

[A.to](A.to)  [B.in](B.in)  C.on

答案：C

3. Our head office is in London and we own 80% of a manufacturing _ in New Delhi.

A. subsidiary  B.subsidy  C.substitute

答案：A

4. We believe that business can be a powerful _ for social change.

A.agency  B.subsidy  C. agent

答案：C

5. _ may be established based on costs, demands, the competitions' prices, or some combination of these.

A.Prices  B. Brands  C. Products

答案：A

6. You should _ any opportunities you have to practice English.

A. make fun of  B. make use of  C. make sense of

答案：B

7. The teachers in our university has a _ of backgrounds.

A. difference  B.variety  C.vary

答案：B

8. Material, human, financial, and informational are combined to be _.

A. foundations of business  B. a service business  C. marketing research report

答案：A

9.The _ includes a series of four stages for a product-introduction, growth, maturity, and decline.

A. product cycle of life  B. product life cycle  C. life product cycle

答案：B

10. A corporation can also obtain equity financing by selling securities directly to current stockholders. 'Equity' here means _.

A. reasonable quality  B. ordinary stocks and shares  C. principles of equality

答案：B

Part 2 Questions 11-20. (20 points)

Choose the correct word or words from the box to complete the following sentences. (2 points each)

encompasses  with  the purposes and principles of the UN  criterion  innovation  attributes  line  benefits  raw material  jobs  entrepreneurs  discount

11. The Belt and Road Initiative is in _ with the purposes and principles of the UN Charter.

答案：line

12. _ is the key to continued prosperity.

答案：Innovation

13. A product _ is everything that one receives in an exchange, including all expected benefits.

答案：attributes

14. International business _ all business activities that involve exchanges across national boundaries.

答案：encompasses

15. Compensation programs include wages and salaries, incentives and _ for workers.

答案：benefits

16. _ are those people who accept the opportunities and risks involved in creating and operating business.

答案：Entrepreneurs

17.One _ for evaluating the performance of an economic system is to assess changes in productivity, which is the average level of output per worker per hour.

答案：criterion

18. Selling something at a reduced price is called giving a _.

答案：discount

19.The rise in _ prices is expected to be between 3.5% and 4.5 % this year.

答案：raw material

20.They expect to create 1,450 _ worldwide by the end of next year.

答案：jobs

Section Two Reading Comprehension (40 points)

Questions 21-30

Read the following passage and decide whether the following statements are true (T) or false (F). (4 points each)

International Business

International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations. These transactions take on varied forms, which are often interrelated. Primary types of international business are export-import trade and direct foreign investment. The latter is carried out in varied forms, including wholly owned subsidiaries and joint ventures. Additional types of international business are licensing, franchising, and management contract.

As the definition indicates, and as for any kind of domestic business,'satisfaction' remains a key tenet of international business. The fact that the transactions are across international borders highlights the difference between domestic and international business. The international executive is subject to a new set of macro-environmental factors, to different constraints, and to quite frequent conflicts resulting from different laws, cultures, and societies. The basic principles of business still apply, but their application, complexity, and intensity vary substantially.

21. International business consists of domestic and international transactions.

答案：F

22. Export-import trade is the basic form of international business.

答案：T

23. As the definition indicates,'satisfaction' remains a key tenet of international business. 'A key tenet' here means an important principle.

答案：T

24.There is no difference between national and international business.

答案：F

25. International business is influenced by different laws, cultures, and societies.

答案：T

Read the following passage and choose the best statement ( A, B, or C) for each question. (4 points each)

Factors of Production

The basic resources a business uses to produce goods and services are called factors of production. They include natural resources, labor, capital, and entrepreneurs.

Land, water, mineral deposits, and trees are good examples of natural resources. For example, Exxon Corporation, the world's largest oil company, makes use of a wide variety of natural resources. It must obviously have vast quantities of crude oil to process each year. But Exxon also needs the land where the oil is located, as well as land for its refineries and pipelines.

The people who work for a company represent the second factor of production, labor. Sometimes called human resources, labor is the mental and physical capabilities of people. Exxon employs over 150,000 people worldwide. Carrying out the business of such a huge company requires labor force with a wide variety of skills ranging from managers to geologists to truck drivers.

Obtaining and using material resources and labor requires capital, the funds needed to operate an enterprise. Capital is needed to start any business. Capital is also needed to keep the business operating and growing. Exxon's annual drilling costs alone run into the billions of dollars.

Finally, many economic systems need entrepreneurs to function. Entrepreneurs are those people who accept the opportunities and risks involved in creating and operating businesses. They are the people who start new businesses and who make the decisions that allow small businesses to grow into larger ones. Exxon Corporation started as an entrepreneurial venture. Although it did not acquire its current name until 1973,its roots can be traced to 1862 when John D. Rockefeller and Murice B. Clark decided to establish a petroleum-refining firm.

26. Factors of production refer to _.

A. natural resources and capital

B. labor and entrepreneurs

C.both A and B

答案：C

27. The labor force needed in Exxon Corporation are _.

A. people who have a variety of skills

B. only geologists and truck drivers

C. managers to run the company

答案：A

28. Exxon's annual drilling costs alone run into the billions of dollars. 'run into' here means _.

A. divide

B. reach

C. meet

答案：B

29. The funds needed to operate an enterprise are referred to as _.

A. capital

B. resources

C.labor

答案：A

30.They are the people _ start new business and make the decisions.

A.which

B.whom

C.who

答案：C

Section Three Translation (20 points)

31. Translate the following paragraph into Chinese. (20 points)

Advertising is a paid, non-personal message communicated to a select audience through a mass medium. Selective advertising promotes a particular brand of product. Institutional advertising is image-building advertising for a firm. Primary-demand advertising promotes the products of an entire industry rather than a single brand. The major advertising media are newspapers,magazines,direct mail,outdoor advertising,television,and radio. Newspapers account for the greatest part of advertising expenditures, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.

参考译文：广告是通过大众传媒向特定受众传递的一种付费的非个人化信息。选择性广告推广特定的产品品牌，企业广告是为企业打造形象的广告，初级需求广告推广的是整个行业的产品而非单一品牌。主要的广告媒体有报纸、杂志、直邮广告、户外广告、电视和广播。报纸在广告开支中占比最大，电视紧随其后位居第二。杂志广告或许是最具权威性的，而直邮广告无疑是针对性最强的媒体。广播和杂志广告的针对性也较强，同时广播广告的成本相对较低。

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